The holidays are almost here, and one of Jackson's most anticipated traditions is getting ready to open its doors.
The 46th annual Mistletoe Marketplace returns to the Mississippi Trade Mart in Jackson November 4-7, 2026.
Presented by the Junior League of Jackson, Mistletoe Marketplace brings together holiday shopping, special events and plenty of reasons to gather with family and friends.
Brown Bottling Group is proud to support this year's Marketplace as a sponsor and the exclusive nonalcoholic beverage provider for Mistletoe Marketplace and its supported events.
Most of all, we're proud to support an event that turns a Central Mississippi holiday tradition into meaningful service throughout our community.
Holiday Shopping That Gives Back
There are plenty of reasons to visit Mistletoe Marketplace.
You can shop for holiday gifts. Spend a day with friends. Enjoy special events. Or simply make a favorite Jackson tradition part of your family's holiday season.
But your visit also helps support something much bigger.
Each year, Mistletoe Marketplace contributes more than $1 million to support the mission of the Junior League of Jackson.
League volunteers donate more than 55,000 hours of community service annually. They also support more than 30 projects and initiatives designed to meet needs within the community.
So when Central Mississippi shows up for Mistletoe Marketplace, our community benefits long after the final shopping bag leaves the Trade Mart.
That's something worth supporting.
Learn more about the Junior League of Jackson and its work in our community.
The Impact Continues All Year Long
The Junior League of Jackson's work doesn't stop when Mistletoe Marketplace ends.
Its community programs address academic growth, essential needs, and health and mental well-being. Signature projects include the Children's Cancer Center at Children's of Mississippi and the Mississippi Children's Museum.
These programs are part of what makes Mistletoe Marketplace so meaningful.
The holiday experience is fun.
The impact lasts all year.
That's why we're encouraging our neighbors across Jackson, Brandon, Flowood, Pearl, Ridgeland, Madison and the surrounding Central Mississippi communities to come be part of it.
Shop. Gather. Celebrate. Give Back.
Mistletoe Marketplace has been bringing Mississippians together since its first event in 1981.
For longtime shoppers, it's a tradition.
For first-time visitors, 2026 is a great year to discover what makes it special.
Come ready to find gifts. Explore participating merchants. Enjoy special events. Spend time with people you love.
And know that simply being part of Mistletoe Marketplace helps support the larger mission behind it.
That's holiday shopping with a purpose.
Brown Bottling Group Is Proud to Keep Mistletoe Refreshed
At Brown Bottling Group, supporting the communities where we live and work has been part of our family business for generations.
We've called Mississippi home since 1971. Today, we remain a third-generation, family-owned company.
That's why partnerships like this matter to us.
We're not just supporting an event happening in Jackson. We're supporting people who serve the same communities our employees, customers and families call home.
And we're honored to do our part.
As the exclusive nonalcoholic beverage provider, Brown Bottling Group will help keep Mistletoe Marketplace refreshed throughout the event and its supported events.
Shoppers can also find a variety of Pepsi products available for purchase at multiple locations throughout the Mississippi Trade Mart.
For us, that's what community partnership should look like.
Show up. Support the mission. And help make a great local tradition even better.
Get Your Tickets for Mistletoe Marketplace 2026
Mark your calendar for November 4-7, 2026, and make plans to join us at the Mississippi Trade Mart in Jackson.
Special event tickets vary by event, and organizers encourage guests to purchase in advance because special events can sell out quickly.
Ready to make your plans?
Explore the 2026 Mistletoe Marketplace events and purchase tickets.
You can also visit the official Mistletoe Marketplace website for Marketplace information and updates.
Follow Mistletoe Marketplace on Facebook to keep up with event news.
Want to learn more about the organization behind the Marketplace? Visit the Junior League of Jackson website, follow the Junior League of Jackson on Facebook, Instagram, or connect with the organization on LinkedIn.
We'll See You at Mistletoe Marketplace
For Brown Bottling Group, supporting Mistletoe Marketplace is about supporting a tradition that brings our community together for a greater purpose.
For more than 55 years, Mississippi has supported our family business.
We're proud to return that support by standing behind organizations like the Junior League of Jackson and the work they do throughout our community.
Now we're asking Central Mississippi to show up, too.
Gather your friends. Make your shopping list. Get your tickets. And we'll see you at Mistletoe Marketplace 2026.
