New Year, New You: Fuel Your Fitness with Smarter Energy & Protein
A new year means new goals—stronger workouts, better endurance, improved recovery, and sustained energy throughout the day. Whether you’re hitting the gym before sunrise, training after work, or staying active on the go, what you fuel your body with matters.
Today’s performance beverages go beyond basic caffeine. From clean energy and zero sugar options to protein-powered recovery, brands like Rockstar®, CELSIUS®, Starbucks® Iced Energy Zero Sugar, Alani Nu®, and Muscle Milk Pro® help support energy, strength, and fitness-focused lifestyles.
Why Energy & Protein Are Essential for Fitness
To perform at your best, your body needs:
Energy for workouts, focus, and endurance
Protein to build and maintain lean muscle
Functional ingredients that support metabolism and recovery
Pairing the right energy drink with the right protein solution can help maximize workouts, improve consistency, and support long-term fitness goals.
Performance Beverages That Power the New You
Rockstar® Energy – Performance Without Limits
Rockstar offers a versatile lineup designed for high-intensity days, demanding workouts, and active lifestyles.
- Rockstar Original – Classic energy with caffeine and B vitamins to support focus and endurance
- Rockstar Punched – Bold flavors with high-energy delivery for intense training sessions
- Rockstar Recovery – Formulated with electrolytes to help rehydrate and refuel after workouts
- Rockstar Pure Zero – Zero sugar, zero calories, and powerful energy for clean performance
Fitness Benefits:
✔ Supports stamina and alertness
✔ Helps power long workouts and active days
✔ Recovery options support post-exercise hydration
CELSIUS® Live Fit – Energy That Works as Hard as You Do
CELSIUS is a favorite among fitness enthusiasts thanks to its clinically studied ingredients like green tea extract, ginger, and B vitamins.
Why Athletes Choose CELSIUS:
- Boosts energy and focus
- Helps accelerate metabolism
- Zero sugar and no artificial preservatives
Alani Nu® – Clean Energy for Active Lifestyles
Alani Nu blends bold flavor with functional ingredients to deliver smooth, crash-free energy that fits into health-conscious routines.
Fitness-Forward Benefits:
- Zero sugar
- Formulated to support workouts and focus
- Popular with gym-goers and wellness-focused consumers
Starbucks® Iced Energy Zero Sugar – Focused Energy, Coffeehouse Flavor
Starbucks Iced Energy Zero Sugar delivers smooth caffeine with bold flavor—perfect for workouts, busy schedules, or afternoon energy boosts without added sugar.
Key Benefits:
- Zero sugar energy
- Great taste with functional performance
- Ideal for pre-workout or midday focus
Muscle Milk Pro® – Protein That Builds Strength & Recovery
Fitness doesn’t stop when the workout ends. Muscle Milk Pro delivers high-quality protein to help support muscle recovery, strength, and growth.
Why Muscle Milk Pro Matters:
- High protein content to support lean muscle
- Helps with post-workout recovery
- Convenient, ready-to-drink nutrition
How These Beverages Support Fitness Goals
Pre-workout energy to increase intensity and focus
Metabolism support to help maximize training results
Hydration & recovery options for post-workout replenishment
Protein support to aid muscle repair and growth
Convenience for active, on-the-go lifestyles
Powering Fitness Communities with Brown Group
At Brown Group, we proudly distribute leading energy and performance beverages that help fuel athletes, fitness enthusiasts, and everyday active consumers.
Carry the brands consumers trust.
Partner with Brown Group to bring Rockstar, CELSIUS, Starbucks Iced Energy Zero Sugar, Alani Nu, and Muscle Milk Pro to your business.
