Brown Bottling Group Proudly Supports Brandon Amphitheater, a Premier Community and Entertainment Venue in Mississippi
Brandon Amphitheater has become one of Central Mississippi’s most exciting destinations for live entertainment, community events and memorable nights out. Located at 8190 Rock Way in Brandon, Mississippi, the venue brings major concerts, local gatherings and statewide events to the heart of Rankin County. For Brown Bottling Group, Brandon Amphitheater represents exactly what a strong community venue partner should be: a place where people come together, celebrate and create memories.
As a Mississippi-based beverage distributor, Brown Bottling Group is proud to support Brandon Amphitheater as one of our valued event venue partners. From live concerts under the lights to Saturday mornings filled with Mississippi-grown products at the Genuine MS® Farmers Market, Brandon Amphitheater continues to serve as a gathering place for the Brandon community and visitors from across the state.
Whether guests are coming for a country concert, a rock show, a family outing or a local farmers market, one thing remains the same: great community experiences are made even better with cold, refreshing beverages. Brown Bottling Group is proud to help support those experiences with Pepsi beverages at one of Mississippi’s top outdoor venues.
A Community Venue That Brings People Together
Brandon Amphitheater is more than a concert venue. It is a destination for entertainment, connection and community pride. The outdoor venue is located in Brandon, Mississippi, and continues to attract visitors from Rankin County, the Jackson metro area and surrounding communities. The venue’s official FAQ lists Brandon Amphitheater at 8190 Rock Way and notes that food and beverages are available for purchase throughout the facility.
Concert nights at Brandon Amphitheater have a special energy. Fans gather with friends and family, grab concessions, find their seats and settle in for an evening of live music. The open-air setting gives every event a relaxed Mississippi feel while still offering the excitement of seeing nationally recognized artists close to home.
For Brown Bottling Group, partnerships like this matter because venues such as Brandon Amphitheater help strengthen the communities we serve. They bring people into Brandon, support local businesses and create shared moments that people remember long after the event is over.
Genuine MS Farmers Market at Brandon Amphitheater
In addition to hosting major concerts, Brandon Amphitheater is now home to the Genuine MS® Farmers Market. The market is a seasonal community event dedicated to connecting shoppers with Mississippi-grown, raised and processed products. According to Genuine MS, the market is open every Saturday from 8:00 a.m. to 12:00 p.m. through October 2026 at the Brandon Amphitheater.
The Genuine MS Farmers Market gives Brandon Amphitheater an even stronger role as a year-round community gathering place. Instead of only coming to the venue for evening concerts, guests can also visit on Saturday mornings to shop local, meet Mississippi farmers and producers, and support small businesses from across the state.
Shoppers can find fresh produce, meats, honey, specialty foods, plants and more. The market also features a pop-up Genuine MS® Retail Store, giving visitors another way to discover Mississippi-made products.
This addition fits naturally with the mission of Brandon Amphitheater as a community venue. It brings families, farmers, makers and shoppers together in one convenient location. It also gives visitors another reason to experience the venue outside of concert nights.
For Brown Bottling Group, the Genuine MS Farmers Market highlights the same values we see in our own work: local relationships, community connection and support for Mississippi businesses. From a Saturday morning market to a sold-out concert, Brandon Amphitheater continues to create space for people to gather and enjoy what Mississippi has to offer.
Upcoming Concerts at Brandon Amphitheater
Brandon Amphitheater continues to bring a strong lineup of live entertainment to Central Mississippi. The current 2026 event calendar includes a variety of artists and genres, giving fans plenty of reasons to plan a concert night in Brandon.
Upcoming shows listed on Brandon Amphitheater’s official event calendar include Parker McCollum on July 16, Lindsey Stirling on July 23, Luke Bryan on July 24, TOTO with Christopher Cross and The Romantics on August 5, Lil Wayne on August 15, Goo Goo Dolls on August 19 and Jason Aldean on August 28.
The fall lineup continues with NEEDTOBREATHE on September 11, Koe Wetzel on September 26, TLC & Salt-N-Pepa with En Vogue on September 27, Ty Myers on October 3 and “Weird Al” Yankovic on October 4.
Additional October events listed by the venue include The Doobie Brothers on October 14, MercyMe on October 15 and Matt Rife on October 25.
This lineup shows the variety Brandon Amphitheater brings to Mississippi. Country, rock, pop, hip-hop, comedy and family-friendly entertainment all have a place on the calendar. That variety helps the venue reach different audiences while giving the Brandon community a strong entertainment destination close to home.
Food and Beverage Options for Concert Guests
Food and beverages are an important part of the concert experience. Brandon Amphitheater offers food and beverages for purchase throughout the facility, making it easy for guests to grab refreshments before the show or during the event. The venue’s FAQ also states that outside food and beverages are not allowed.
The venue is also cashless, which helps make concession purchases faster and more convenient for guests. Brandon Amphitheater’s FAQ notes that the venue accepts cashless payment options and that gates generally open 60 minutes before the event, though times may vary by event.
For guests attending a concert on a warm Mississippi evening, a cold Pepsi beverage can be part of the full event experience. Whether fans are arriving early, stopping by concessions between performances or enjoying a drink before the headliner takes the stage, refreshments help complete the night.
Brown Bottling Group is proud to support Brandon Amphitheater by helping keep guests refreshed with Pepsi beverages. From Pepsi to other fan-favorite options in the Pepsi portfolio, beverage partnerships are one of the many behind-the-scenes details that help make live events successful.
Pepsi and Live Music: A Natural Fit
Pepsi has long been connected to music, entertainment and moments people share together. That makes Pepsi a natural fit for a venue like Brandon Amphitheater. Concerts are built around energy, excitement and connection, and Pepsi brings that same refreshing spirit to the fan experience.
For Brown Bottling Group, supporting Brandon Amphitheater is about more than placing beverages at a venue. It is about being part of the moments that bring people together. A concert night might include singing along with friends, seeing a favorite artist for the first time, taking family photos before the show or cooling off with an ice-cold Pepsi during the event.
Those moments matter. They are the reason community venues are so important, and they are the reason Brown Bottling Group values partnerships with places like Brandon Amphitheater.
Supporting Local Entertainment, Agriculture and Community Growth
Brandon Amphitheater plays an important role in the local economy. Concerts bring visitors into Brandon who may stop for dinner, shop nearby, stay in local hotels or return for future events. Large-scale entertainment venues help create activity, visibility and opportunity for surrounding businesses.
The Genuine MS Farmers Market adds another layer of local impact. By giving Mississippi farmers, producers and makers a place to connect directly with shoppers, the market supports agriculture, small businesses and families across the state. Genuine MS describes the market as a seasonal event featuring 100 percent Mississippi-grown, raised and processed products.
Together, Brandon Amphitheater’s concerts and farmers market show how one venue can support multiple parts of the community. It can be a place for music fans on Friday night and a place for local shoppers on Saturday morning. It can host national touring artists while also creating space for Mississippi farmers and small businesses.
That kind of community impact is why Brown Bottling Group is proud to recognize Brandon Amphitheater as a valued event venue partner.
A Venue Built for Memorable Mississippi Experiences
Every event at Brandon Amphitheater is shaped by the details that help guests enjoy their visit. The venue’s FAQ notes that events are held rain or shine, and guests are encouraged to monitor weather updates and dress accordingly.
The venue also provides helpful guest information, including details about concessions, cashless payments, guest services, weather policies and event procedures. These details help visitors plan ahead and enjoy a smoother experience once they arrive.
For concertgoers, that means more time enjoying the music. For farmers market shoppers, it means a convenient location to browse local products and support Mississippi vendors. For the Brandon community, it means having a venue that can serve many purposes throughout the year.
Why Event Venue Partnerships Matter to Brown Bottling Group
Brown Bottling Group is proud to work with event venue partners that bring people together across Mississippi. Our partnerships help support concerts, festivals, games, community events and local gatherings where people create lasting memories.
Brandon Amphitheater is a strong example of what makes these partnerships meaningful. The venue brings national entertainment to Brandon, supports local and regional events, and now provides a home for the Genuine MS Farmers Market. It is a place where community, entertainment and Mississippi pride come together.
When guests attend a show, shop at the farmers market or spend time at the venue, they may not see every detail that goes into creating the experience. They simply know the event feels organized, welcoming and enjoyable. Beverage service is one part of that bigger picture, and Brown Bottling Group is honored to support it.
Plan Your Visit to Brandon Amphitheater
Whether you are planning a concert night or a Saturday morning visit to the Genuine MS Farmers Market, Brandon Amphitheater offers something for a wide range of guests. Music fans can check the event calendar for upcoming concerts, while shoppers can visit the farmers market on Saturday mornings through October 2026.
Before attending a concert, guests should review event times, ticket information and venue policies. Food and beverages are available for purchase inside the venue, and outside food and drinks are not permitted. Guests should also be prepared for cashless purchases.
Brown Bottling Group is proud to support Brandon Amphitheater and the people who make each event special. From Pepsi beverages at concerts to community gatherings like the Genuine MS Farmers Market, we are honored to play a small part in keeping Mississippi refreshed, connected and ready for the next great event.
For upcoming concerts, tickets and venue details, visit Brandon Amphitheater’s official website. For more information about the Genuine MS Farmers Market, visit Genuine MS.
Ready to experience Brandon Amphitheater for yourself?
Check the upcoming concert schedule, plan a visit to the Genuine MS Farmers Market and enjoy everything this Central Mississippi venue has to offer. Brown Bottling Group is proud to support Brandon Amphitheater and help keep guests refreshed with ice-cold Pepsi beverages at events that bring our community together.
