PCNA, July 15, 2008 - The SoBe Life Water lizards bring their Thrillicious movement back to the dance floor this summer, with a highly-anticipated follow-up to one of the Super Bowl's most popular ads. The rhythmic reptiles will team-up with supermodel Naomi Campbell in a new television spot themed to the classic hit, "Black Magic Woman."
Debuting nationwide on July 15, the new 30-second spot marks the introduction of a trio of delicious new SoBe Life Water flavors -- Agave Lemonade, Yuzu Black Currant and Goji Melon -- all making their initial splash in July. "The SoBe Life Water lizards have become pop culture personalities in their own right," said Jeff Dubiel, VP Marketing, SoBe. "We've seen an ardent following, especially online, and this new spot is a fun way to turn the spotlight on our three new flavors."
The new commercial was created and directed by brand architect Peter Arnell and features Campbell in a custom-made silver swimsuit and sky-high Christian Louboutin heels. "This will be the summer of the SoBe Lizards," said Arnell, CEO of The Arnell Group, who conceptualized bringing the irresistible creatures to life. "The Thrillicious lifestyle is all about being hydrated without sacrificing cool."
To watch the new spot, click here : https://www.mypepsico.com/ep/common/portal/images/video/lifewater.htm
